Imitation whipped cream market is a kind of cream that is beaten up by a mixer till it becomes light & fluffy. Moreover, it contains vanilla, butter, milk, flour, sugar and salt and is called Chantilly cream. It is often flavoured with orange, chocolate, coffee, vanilla, etc. and most prevalent dressing for desserts like muffins, pies, milkshakes, ice creams, cupcakes, and puddings. Imitation whipping cream comprises of sweeteners, vegetable fats, milk proteins, water and emulsifiers and stabilizers Besides, imitation whipped cream is manufactures by the UHT-process as this results in a long shelf life of the product. In addition, essential benefit of emulsifiers used in imitation cream is that it can destabilize the fat globule that is formed through homogenization of the cream. This is important for the structure development and air cell spreading made during whipping and as well for the constancy of the formed air cells. Furthermore, imitation cream stabilizers work in the water phase to improve the emulsion stability in the liquid cream, which also results in improving the rigidness of foam and also to inhibit drainage in the whipped cream.
The market is witnessing rapid growth owing to increased utilization of whipped cream for multiple purposes such as in dairy ingredients to avoid milk allergies, as it provides extended shelf life, more flexibility to use, even in lower prices. It also enables in reduction of fat percentage, better foam stability and better cost in use calculations, making it favorable and attractive among bakers and caterers to use. However, procurement of highest quality of ingredients, maintenance of food consistency standards, managing efficient service in terms of hospitality, high taxation and huge costs associated with packaging are some of the factors expected to hinder the market growth in the coming years.
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The global imitation whipped cream market can be divided based on type, flavor, consumption and region. On the basis of type, the market is segmented as dairy whipped cream & non-dairy whipped cream. Based on flavor, the global whipped topping market can be divided into orange, coffee, chocolate, vanilla and others. By consumption, the global Imitation Whipped Cream Market can be divided into Salads, Cakes & Pastries, Cookies, Rolls and Others. Based on region, the global Imitation Whipped Cream Market can be divided into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. North America is expected to be the largest consumer of whipped toppings followed by Europe and Asia-Pacific. However, there is also rising scope in Asia Pacific countries such as Singapore, Malaysia, Hong Kong and the Philippines owing to development of dairy industry. Moreover, rising concerns such as health awareness, concerns over physical appearance, growing media insights on health, rising health conditions (obesity, diabetes and cardiac problems), changing lifestyle is leading to a trend of adoption of whipped topping in these regions. Besides, China is further probable to account for the maximum share in the global market and is predicted to nurture throughout the forecasted period. This can be attributed to speedy industrialization and growing urbanization during the past few years. The markets in various developing economies such as Brazil, Russia and Korea and India among others are also expected to witness a rapid growth throughout the forecast period. In addition to this, increasing per capita disposable revenue and flow in the global economy is other key factor which is likely to bring impetus in the progress of the global market during the forecast period.
Key players operating in the global market are concentrating on some of the major market strategies such as mergers, collaborations, partnerships and acquisitions in order to keep grip in the forever competitive global market. Additionally, they are aiming on gaining grip on the local players to toughen their goodwill as well as to develop their market reach in the global market. Some of the major players in the global market include Cool whip, Dream whip, LA Crème, Whipped Cream Company, Palsgaard, Best Whip Inc., Lucerne and Reddiwip.
The global imitation whipped cream market can be segmented
• Dairy whipped cream
• Non-dairy whipped cream
• Cakes & Pastries
• North America
• Latin America
• Middle East & Africa
• Asia Pacific
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