Alcoholic beverages are companion of human being since ages. The alcoholic drinks are made since long ago from various fruits and natural fermentation process worldwide, from Turkey to Greece. The method of making the beverage from their own art. Tequila is also one of the discovery of such an effort from civilization of the South America continent. In the initial phase, it was made as a drink by an Aztec civilization in the plots of Mexico. The tequila market is fermented from the juice of agave plant that is only available in the dry arid lands of Mexico. The drink comprises of 50%-70% of alcohol. The request for tequila has increased in the consumers, which boosts the growth of tequila market.
The culture of cocktail has become very common among the various societies. The better and improved economic situation of the population is one of the major driver of the cocktail culture. The demand for tequila in cocktails is also gaining attention in the house parties and not only to the bars and restaurants. The younger generation is more interested in tequila as compared to the other alcoholic drinks which is boosting the market in last few years, as a choice for more sophisticated drink. The broad mind of the new generation in the 21st century has changed its mind towards the drinking of tequila without thinking about the age, sex. Developed countries such as U.S. has flourished the tequila market with the grown demand for the handcrafted tequila. The improved and enhanced economic condition of the individuals, better infrastructure of places in the countries are among the favorable drivers, which is helping the tequila market to gain attention in the forecast period and causative for the tequila market growth.The decline in agave plant cultivation, battles in Mexico, increase in fuel and energy prices are some of the restraints which are declining the increased tequila market across the globe.
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The global tequila market is divided on the basis of type, pricing, distribution channel and region. The global tequila market is divided on the basis of type such as mixtos (no less than 51% agave) and 100% agave. The global tequila market is divided on the basis of pricing such as normal, premium, high-end premium and super premium. The global tequila market is divided on the basis of distribution channel such as specialist retailers, on trade, supermarkets and hyper markets, and others. The global tequila market is divided on the basis of region such as North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
The major players of the global tequila market are listed such as Jose Cuervo, Beam Suntory, Patron, Brown-Forman, Aha Yeto, Camino Real distillery, Cia Tequilera Los Valores, Hacienda La Capilla, Juarez Tequila, Pernod Ricard, Proximo Spirits, Sierra Tequila, Tequila Cazadores, Tequila Corralejo, Tequila Quiote, The Blue Nectar, World Food And Bev Group, Don Julio, Casa Corralejo, Tequila512, Ambhar, Dos Lunas, and El Grado.
The global tequila market is classified by
On the basis of type
• Mixtos (no less than 51% agave)
• 100% agave
On the basis of pricing
• High-end premium
• Super premium
On the basis of distribution channel
• Specialist retailers
• On trade
• Supermarkets and hyper markets
On the basis of region
• North America
• Latin America
• Middle East & Africa
• Asia Pacific
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